Craft Instinct is an agency of creatives who share common values and a passion for craft beverages.

the leader

Founder and Creative Director


With 18+ years industry experience under her belt, Jessie leads the Craft Instinct team. Founding Craft Instinct in 2016 after returning from a 3-year stint working in Canada for various craft breweries, Jessie has a wealth of experience in brand strategy and design within the craft beverage sector.

Jessie has spoken about branding at various industry events such as Good Beer Week and BrewCon. A founding member of the ‘Drinks Agents for Change’ foundation, she has a passion for social causes especially diversity and inclusion and climate change.

Jessie will be your main point of contact and project manages each job from beginning to end.

The Team

Brittany March


A multidisciplinary creative and ocean enthusiast, Brit works strategically as well as visually. Her talent knows no boundaries, from fine art to infographics. She kills at illustration, her creative flair firing up multiple award winning can designs.

Kirsty Dow

Junior Designer

Kirsty's passion for craft beer and thirst for learning makes her a valuable member of the pack. She takes on any job with a smile and always goes the extra mile, a legend in the making!

Sonia Tabain

Graphic Designer

From websites, to print, to package to socials Sonia is the all rounder that everybody loves. Her bubbly personality shines through her designs, her vast experience allows us to tackle just about any design challenge with confidence (and a laugh!).

Kate Paterson

Beer Marketing Specialist

As well as being one of the pillars of the Australian craft beer industry, Kate is a marketing guru. With a primary focus on beer, Kate knows how to turn up a brand’s volume to cut through the noise through social media, online strategy and sponsorships.

dan thornbury

web developer

Daniel loves putting together intuitive solutions for big problems in the form of a website. He's the "full stack", which means he can work on everything from conception to delivery but also loves working with other designers to bring their creations to life on the interwebs.

Donna Nugent


Donna is all about people, storytelling, happy faces, vibrant colours and natural light. Her creative eye will transform a scene into art. Her eye for colour results in beautiful, vibrant shots that entice, excite and engage.

The Network

We have a large network of skilled individuals from videographers to mural artists to marketers who can jump onboard a project as needed. If your brand needs a niche skill, chances are we can provide it through our extended freelance team.

want to work with the team?

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