Despite being visually inclined, Craft Instinct uses a function before form approach. Having a solid strategy in place before embarking on your next move will set you up for success, and avoid wasting time and resources. Our strategy services can help with exploring possibilities from the smallest seeds to the biggest of trees.
It does help if this perspective has experience and expertise in the field of craft bevvie branding in your particular case. You may already have a designer, but need help with your brand strategy. You might be just starting out, and wanting to set some brand foundations. Your brand might not be performing as well as you would like, but you can’t figure out why. Our strategy sessions are led by creative director Jessie J, and cover a wide range of topics under the big umbrella of brand, we’re here to help good people like you succeed.
We like to work with brands that have their foundation in place. This means you have your vision, values, target market, tone of voice and positioning defined (and are confident in them). If you don’t, never fear, let’s work it out together. Our half day workshops will cover all these topics and more. It will get your team on the same page, and provide decision making tools that will result in a focused and consistent brand. Our findings will be compiled into a comprehensive written document, forming the foundation of your brand. Our clients use this document as a key decision making tool, some even years after being completed. A vital first step to creating or rebranding a strong, unique and genuine brand that aligns with who you are and your market. We cannot express how vital this is to a successful brand.
We see these as collaborative conversations led by someone with experience and expertise in the branding space. Need help nutting something out? Common topics include brand architecture, limited releases, introducing RTDs, sub-brands, line extensions and naming. Let’s figure it out together, book in for a session today. Only open to businesses who have their brand foundations in place.
How can you improve your product to perform better on the shelf? We visit, or you provide video of shelves where your product is stocked to investigate how your brand performs amongst direct competition. We’ll then have a consulting session to share our findings, and discuss an action plan on how to get your brand to better perform.
How healthy is your brand? What is holding it back? How can it perform better? We study your brand, marketing and promotional practices and systems. We visit, or you provide video of shelves where your product is stocked to investigate how your brand is working amongst direct competition. We’ll then have a consulting session to share our findings, and discuss an action plan on how to get your brand to better perform and achieve your vision.
